Saying Sorry

There is something about receiving a genuine apology that makes that wound heal much faster. I am not the most confrontational person. A lot of times I will just let people say mean things and I will be the one to apologize for whatever it is just to smooth things over. I have learned that this gives that other person a sense of satisfaction and does smooth things over but I am left feeling frustrated and at fault for something I didn't really do. I have been working on standing up for myself and being more firm when it comes to this kind of stuff. In doing this I have learned that some people just don't say "I'm sorry" or "I was wrong". This is extremely frustrating for someone who over uses these words. When I feel mistreated I expect an apology and when I don't get it, it really sucks. It makes me question if me just apologizing would be better. It's not. I try to be a very positive person and see the best in people but there is a lot to be said about those two words and the people who can genuinely say them or not. Have you ever wanted an apology you never got? How did you deal with it?